What is web design and what do web designers?

Browsing the internet, have you abandoned a website because of the design, since it does not seem like a serious business or it is not clear to you what it offers and how to contact them?

What do you do if the website you entered is slow or does not load on your phone or tablet?

These and other important aspects of design are what lead to the success of a website and therefore the business that is promoted and provides its services through it.

So that your company’s website does not have these common errors, you must have a quality web design and having the help of a professional in the area is the best solution.

If you want to learn a little more about the concepts, technologies, advantages and the world of the web designer, I invite you to read this post …

What is web design?

It consists of the planning, design, implementation and maintenance of websites. It covers different aspects such as graphic web design, interface design and user experience; media interaction such as: audio, text, image, links, video, and search engine optimization.

To achieve the final result that is displayed in your browser when entering and browsing a website there is a dedicated and sensitive work on the part of a person who strives for you to have the best experience.

Markup languages ​​such as HTML or XML are used to create the structure of the web. CSS is used to style elements written in HTML. There are several frameworks that come predefined with attractive styles and modern web design patterns, such as Boostrap. The JavaScript language is used for animations, for a long time this has allowed to brighten up the content of the web and outdated the static, unattractive web of the past, there are also different frameworks and libraries for this purpose, such as JQuery.

The creation of sites can be done from tools such as Adobe Dreamweaver (which will require the professional to know more about the codes) and CMS, the so-called content management systems, very popular today, which allow to design a website more quickly and thus meeting the growing demand for these websites.

WordPress is a popular one with a wide variety of templates and plugins that allow you to make modern and super attractive designs.

What elements should not be missing in your web design?

We cannot talk about a professional website without mentioning some key elements:


This is what allows your web design to look perfect on any type of device, PC, laptop, cell phones, tablets. An adaptable design is essential for the user experience and to be able to display the content of your website appropriately at all times. It is estimated that more than 70% of the world’s population today use their mobile devices such as tablets and cell phones to perform online searches. If your website is not responsive, you will lose the opportunity to sell to this growing group of potential customers.


Textual information that is perfectly legible, with spaces between letters and line spacing. An example:

Would you like the text of your website like this

Would you like the text of your website like this

Would you like the text of your website like this

Or this seems better to you

Or this seems better to you

Or this seems better to you


The font used on a website should be as standard as possible, use a maximum of 2 fonts, for example one for the headings and another for the texts, but they should be similar, do not change the font to change, that gives much to be desired in a web design. Also that the typography is legible, without much adornment, clear and attractive.

Loading speed

Google Search values ​​the loading speed of websites in a positive way, so much so that it influences web positioning, that is, the place where the web page shows in the search results of a user, according to the technology giant a web that takes more than 2 seconds to load affects the user experience.

Benefits of investing in a quality web design

There are many benefits, especially for businesses, today everything moves through the internet, the Covid-19 pandemic has accelerated this new way of doing business, businesses that are not shown online lose thousands of online users every day that can become potential clients:

1. As they say, the first impression is what counts

As I call it, the doors of your business in the digital world, your website will be the one that attracts or draws more customers to your business, that depends on the seriousness and value that you can give to it. Many want to save, looking for cheap deals or trying to do it themselves, but experience and setbacks have taught me that the only thing they really accomplish is wasting time and money in these efforts. My advice focus on your business and let a professional take care of your web design so that both succeed hand in hand, your business + your website.

Think what you would do if you saw two companies on the internet that provide the same services, which one would you choose? The answer is obvious, the one that shows your products and services in a more attractive way, is easier for you to navigate and provides varied options to contact, buy or hire.

2. The holy grail of search engines SEO optimization

As its name indicates, Search Engine Optimization or SEO for its acronym in English as it is popularly known, refers to all the optimizations that are made to websites to be found naturally by search engines such as (Google, Bing , Yahoo, etc). This strategy is widely used by web designers and Digital Marketing specialists, to achieve the position of a web page at no cost, of course it is a somewhat slow process and takes constant work, not so with Search Engine Marketing or SEM for its acronym in English, but this usually has high costs and does not maintain a stable result. If you manage to implement a good SEO on your page, with constancy, you will see the results arrive when you least expect it.

I’ll explain how it works, users search online for a specific company or service that meets their needs, they search for terms in search engines like Google. Statistically, these users will visit the first pages that appear in the search result.

If your site is out of date, it means that it does not contain the specific content necessary to be selected and indexed by these search engines.

So instead of being on the first page of results, it can appear between pages 5 or 6, for example, and never be seen by your audience.

Therefore, having a good SEO ranking is one of the best methods to generate new customers without having to resort to paid media ads.

3. Advantage over the competition

Having a professional website allows you to be among the first in your niche compared to competitors who, if they do not have a website as good as yours, you are going to have an advantage in the digital world.

That is, when your competition is just beginning to realize the benefits of having a professional website, you will already have established

Decide your online presence and you will continue as a leader and reference in the market.

4. Greater income generation, the web works 24 hours a day, 7 days a week, 365 days a year, it is as if you had your business open all the time.

A professionally designed website will attract more attention and therefore visitors. People, by nature, generally look for what appeals to them and this is no different in the world of web design.

That is why it is important to have professionals in the area for the visual construction of your website, because the more people visit it and are convinced to stay longer, both for the content and for the design, the more likely you are to convert those visitors into customers. That is, the greater the possibility of generating income.

5. Increased word of mouth marketing

Have you ever visited a website whose design attracted your attention to the point of making your friends and colleagues talk about it? Trust us: This effect on people is more common than you think. So having a quality website can strengthen your word of mouth marketing.

After all, a good design and intuitive navigation give your visitors a great experience, as well as attracting people with a predisposition to know your business, which is the first step to become customers.

6. More practical and faster access to your business

Internet access is available on almost every mobile device or tablet these days.

Therefore, having a quick and easy way for customers to find your phone number, address, or email contact is a great business advantage that websites can offer.

Also, they can easily find out what you do and what you can offer them. You don’t have to say too much to get people’s attention. Sometimes you can let the design speak for you.

What does a web designer?

As a web designer I do more than design, our company is 100% committed to our clients, we want them to perceive real changes in their businesses, not only do we offer you an adapted design designed only for your business, we go further, we make you the best offer to create the perfect website that fits your business, what do I mean? I will explain in a simple way through an example.

You are a client who contacts us because you want to launch a sportswear sales business, you do not have a budget to create a virtual store and you ask for a consultation on a website to promote your products, adjusted to your budget.

The idea that due to a lack of budget an entrepreneur cannot launch a successful business the first time, it does not go with the principles of our company, as a designer I make a completely free Business and Marketing Plan accompanied by a tight budget and financing plans so you can get the website your business needs, not the one your budget allows.

I also build your personalized brand with an impressive web design and all the technologies and requirements explained above.

In addition to this, I go further, I offer you the best deal of your life to forget about all those aspects that make your business blur (Marketing, commercialization, positioning, business management).

I put all the technologies at your disposal with an expert to advise you and to bring your business idea to success, not only in dreams, we make it possible.

Contact us today and tell us your business idea, we will help you develop it, we value everyone’s commitment and desire to grow.

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