What is digital marketing and what tools, techniques, platforms are used?

The internet has endless possibilities, it is one of the most relevant technological advances of humanity, it allows us to evolve in a dizzying way the way we do everyday and daily things, it has incredible flexibility, we can change paradigms, customs and traditional ways to do things, in the shortest time, without so much effort, is really amazing.

The services that we can enjoy through the network are so varied and necessary. Who can imagine the world today without Google or other browsers? How many times has saved from trouble? Not just browsers, devices like Alexa, which make any task around the home easy.

All this technology empowers businesses today, the level of entrepreneurship has skyrocketed compared to previous years, everyone has an idea and everyone has the tools to carry them out, but sometimes, they don’t know they exist, or how use them to your advantage.

If the Internet has infinite possibilities, how can I know that I am exploiting it to the fullest for the benefit of my business? I’m going to show you everything that a Digital Marketing specialist can do for your business.

Inbound Marketing

Attraction Marketing as its name indicates, the objective of this Marketing is to get to know your customers, your target audience, to create strategies focused on satisfying their real needs and establish a communication channel in both directions.

The strategy is to discover the interests of the public through online search tools and publish materials that satisfy them.

When that is put into practice continuously, you create your audience, generating a constant communication channel with it. In other words, the company talks to its audience, not just messages.

Consequently, your posts are being searched for by more and more people. Through this communication, it is possible to understand the increasingly specific interests of the public and move forward to serve them.

Here are some of the most important all-in-one inbound marketing tools, which allow you to perform multiple functions from a single platform.

Marketo: Comprehensive marketing organization and management solution where we can control automation tasks, inbound marketing, email, social networks, events, sales and financial management. One of its strengths is the lead score, although it comes at a fairly high price.

Eloqua: It has a very friendly and easy-to-use user interface. With the most modern technology for Marketing and great customer service. The negative is that you must integrate it with the financial data of the company.

HubSpot: One of the most popular Digital Marketing tools today, it has inbound marketing tools to attract, convert and manage sales with customers. It is excellent value for money, as well as offering trial time before you buy to test services and tools.

Act-On: It is a software based on the simplification of processes. It is designed for users who are looking for a product at a competitive price, but with the necessary functionalities to develop an inbound marketing campaign.

Pardot: Software that belongs to Salesforce (leading CRM system in the market), so it allows a good integration with this platform. It is also a valid option to design and implement inbound marketing actions.

These are some examples, there are thousands of online systems that offer functionalities to carry out successful inbound marketing.

Content marketing

Communication is the basis of human relationships, it is very difficult to make a special and lasting relationship when we cannot communicate well, Content Marketing is based on the use of strategies that allow us to communicate effectively with online users, leads and our clients. We are going to define it as the strategic process of publishing relevant and valuable materials and information, in order to attract, convert and enchant the audience.

For that, you need to spread your content in regions of the Internet that are attractive to you.

There are some standardized methods for this, such as a corporate blog, company site, and social media profiles. Other tools are: Allows you to create an infographic without being an expert on the subject. In three simple steps you will have the infographic you needed and for free.

Envato: The Envato environment offers us endless templates and designs of all kinds. Websites, blogs, psd, music, videos, effects and a long list of creative products for you to make use of.

Folyo: It is a private community of designers and creatives where we can choose the one that most        we like or are interested in developing our project.

One hour translation: Human translation service in more than 75 different languages. Fast and efficient

PlayFilm: Interactive video creation software with endless possibilities at the integrated marketing level. It allows you to create entire funnels without leaving the video.

Marketing on social media

The social network, another impressive invention of the internet, it changed the way we communicate, we get closer in an easier and more attractive way with our friends, family, etc., no matter where you are in the world, your community is multicultural, multilingual, everything is incredible.

Of course this also applies to business, it is an effective way to create an online community around your business, with real people talking about your products and services, giving feedback to your company and getting to know your customers in a more intimate and personal way, a channel of communication where you publish content of your business and get reactions from your community at the moment, you can effectively measure the acceptance of what you offer. You can also segment your target audience, search for people by their interests, send publications to specific groups, of course, since these options are paid, obviously that is the profit of all social networks.

An effective social media strategy must generate a significant participation in the generation of traffic for your domain, but, at the same time, it is a channel of communication and dissemination of the brand.

The social networks that are in trends and that will dominate in 2022 are:

Facebook: The social media giant will continue to trend in 2022, now with the new name of its company Meta and the Metaverse project proposed by the company’s CEO, it continues to be the most used social network in the world with more than 2,200 million active users per month. Thanks to the fact that this platform is one of the ones with the greatest possibilities for creating content, it will continue to show itself as a leader over the others. It also provides various options for businesses to promote their brands.

Twitch: It is a streaming platform that has managed to demonstrate its importance within the internet community and its characteristics make it belong within the platforms that should be focused on to carry out new marketing strategies. It allows us to create different content that was of particular interest to users during the pandemic; Europa Press mentions that this platform has grown by 16.5 percent in the first quarter of 2021, achieving a historical maximum of 6,300 million hours viewed compared to the 1,060 million hours of Facebook Gaming and YouTube Gaming. Its effectiveness lies in the fact that we can enjoy various contents that show us a closer side between influencer and user, achieving greater connectivity by having the opportunity to make daily naturalized talks even with soccer stars.

Twitter: Twitter has been effective in the face of new trends, in addition to its latest updates and future plans with new functions, they will allow it to have even more support from the influencer and content creator community, since it will support them with the possibility of monetization (even with Bitcoins), creation of audio content, provide financial, technical and marketing support (the navigation is less annoying). Twitter will grow its level of influencers membership during 2022.

TikTok: According to The Social Media Family, TikTok achieved a user increase of 60 percent in 2019, in 2020 the app was downloaded more than 14 million times and is currently the seventh most used social network in the world. The user has shown his comfort in front of this platform since it is ideal to be entertained for short periods of time due to its short videos, which are easily viralized and which shows thousands of people making content that you are looking for; This platform will continue to grow and will become one of the social networks that will dominate during 2022.

Instagram: The platform most used by influencers worldwide, will continue to trend thanks to its image and video format, where brands and other idols are present. In addition, its reels have shown effectiveness in the acceptance of content, however, this will not have an exponential growth during 2022 unless it opts for some new update.

You know, if your business does not have a presence in these social networks, you are losing millions of people who may need your products or services but do not know you.

Email Marketing

Once the aforementioned strategies have the desired effect, you will have a database full of information about potential customers or customers who have already enjoyed your products or services. So you can send emails for commercial purposes to a group of contacts obtained by your efforts and digital strategies or by an Internet company that is dedicated to selling user contacts online.

It allows you to strengthen your brand, sales generation, communication with customers and potential customers, whether in an e-commerce store or in any company that offers products and services.

The direct communication channel with the user is an unbeatable tool, and it can bring very effective results. In fact, it is possible to segment your lists following various factors, such as the opening rate of emails, responses, downloads of a material, among others.

Here are some Email Marketing software:

GetResponse: Tool dedicated to covering all the tasks of e-mail marketing. It allows you to import lists, create and design emails, automate shipments and publish quality landing pages. In addition, it has a free 30-day version.

Vero: A smart email sending tool. With this tool you will be able to insert and follow metadata with events, follow the actions that your clients carry out on their mobile phones, send transactional emails or send newsletters.

Aweber: You can manage your leads and automate nutrition lead chains to bring them closer to your product or service progressively. It also allows you to create subscription forms so that you can grow your database quickly.

Mailchimp: The email marketing tool par excellence and most popular on the market. From the platform you can manage your subscriber lists and launch automated and personalized email chains. It has an analytics section and is easily integrated with services such as Facebook, Twitter, SurveyMonkey or Eventbrite, among others.

Conversational Marketing: This type of marketing aims to establish and maintain a close relationship with future clients, using personalized conversation through a real person or a chatbot. It is really useful to give the customer a scalable personalized service, from the marketing department to the sales department. This concept is especially oriented to feedback. That is, listening to potential customers individually, understanding their concerns and needs to provide them with useful content based on their requests.

Affiliate Marketing: A very common way to generate income with Digital Marketing is through affiliates. If you sell a product or service, you can create a network of blogs and sites that can market your product in exchange for a commission. In the same way, if you own a blog or site and receive a lot of traffic, you can be paid to facilitate or generate sales for a producer. Generally, this is done through a banner or sponsored content.


What are CRM and ERP softwares?

The ERP or resource planning system of a company, as its name implies, controls a large part of the internal processes of a company, for example, costs, expenses, income, profits, sales statistics, human resource management, payment to workers, etc.

In short, an ERP, which is usually a modular tool, acts on the following areas of a company:



Sale control

Stock control

Accounting and Finance

Supply and suppliers

The ultimate goal of an ERP is to centralize the comprehensive management of a company in one tool, seeking better interdepartmental communication and better access to data.

Now, an ERP is complex software that requires complex actions and decisions. By bringing so many departments together, hiring is often expensive; As it is often made to measure, so is maintenance; By bringing together so much information, learning and training is often long and complex. By concentrating so many parts, it takes a lot of time, effort and money. This is the experience of other clients, we offer flexible options for you to obtain your personalized ERP.

Not all businesses have the same information flow, nor the same functional needs, having personalized software for the management of your business, it is much easier since the software will adapt to you, not you adapt to the software or settle for manage only what the system allows you. Flexibility and the opportunity to increase new functionalities are very important since a growing business needs this type of support to continue growing, so make sure you keep this in mind when you hire these types of services.

CRM is a system through which we will manage relationships with our clients, it is used to create objectives, establish strategy and maintain a close relationship with our clients. The purpose of CRM is to organize customer information, put it at the center of the company, help in business management or monitoring, and be able to draw up both sales and marketing strategies.

Unlike an ERP, the CRM contains customer information, making it a more dynamic and agile tool both in use, implementation, learning, functionalities and price.

The main functions of a CRM and what you can expect from it are:

The automation of sales processes, from the registration of leads, their follow-up, alert system or task management.

Store and activate customer information such as emails, positions, interactions with the company, meetings, source of attribution, etc.

Creation of segments for different objectives in marketing or sales, such as strategy planning, communications segmentation, sales forecasting, building a buyer persona …

Commercial monitoring and creation of processes in it.

The implementation of a CRM is essential to carry out a refined and successful marketing since, in a context such as the current one, promotion or communication actions must be segmented as much as possible to increase conversion ratios and minimize costs per lead and per customer. .

It goes without saying that CRM is also key to the proper performance of the commercial department of any company. Especially in SMEs, accustomed to working with excel, as it helps to professionalize the sales cycle and carry out an accurate and personal follow-up to each lead to end up offering better sales results.

Ultimately, CRM is customer-centric software whose purpose is to improve your relationship with the company (both before the sale and after) and increase sales.

Once the concepts and functions of both systems have been clarified, it is clear that they are really necessary for the operation of a business. We offer you incredible offers to have access to your personalized ERP + CRM system, contact us and we will explain everything we can do for your business.


What is SEO and SEM and what tools and techniques are used?

SEO (Search Engine Optimization)

The 80% of online users search for their products or services through search engines such as Google, Yahoo, Bing, etc., if your company’s website does not appear on the first page, you have a 95% chance of no one to see or find it through browsers. What is defined as search engine optimization, that is, SEO, is optimizing your website in such a way that it can be found by the search algorithms of online search engines.

Today, search engines offer the best results for the user experience, personalized searches based on preferences, the user’s location and a number of factors that make the job of positioning a real challenge for Digital Marketing experts.

There are various techniques that you must apply to show search engines that your site can provide the best experience and thus improve your positioning.

Optimizing your pages means making them understandable to both people and crawlers. And that will depend on your performance on a combination of various ranking factors.

There are two groups of them, which we will explain below:

SEO On Page

On Page factors are those that can be optimized within your pages, such as the following:


meta description,

internal links,

use of heading tags,

ease of reading,


Therefore, you can have super attractive content, but it is necessary to demonstrate it to the robots through data structures. You need to use the code to reference your title, your meta attributes, images, hyperlinks.

SEO Off Page

External factors also influence your positioning, such as the loading time of your site, your security parameters, links received, etc.

SEM (Search Engine Marketing)

Search Engine Marketing. That name already says it all. Search engines are useful for digital strategies involving paid or organic media. When doing a search, these mechanisms will show you a list of useful links, and some of them will be advertisements.

That’s why search engine marketing is a very encompassing process. Even SEO itself is within the SEM.

By displaying organic ads or links, above all, search engines are concerned with the user experience, and this is how you can reach users who have commercial intentions when conducting a search.

In addition to organic growth, paid media offers unique growth opportunities. Web analytics tools and techniques help you find your way to a positive ROI.

Main SEM strategies:

Sponsored links or Pay per click (PPC): Refers to the purchase of media that are charged by the number of clicks received by your ad. The most common type of pay per click is search engine ads. Thus, on the Google results page, for example, there are organic and paid links.

For implement this strategy it is necessary to get into Google Adwords, the company’s paid advertising tool.

Display Ads: A display or banner is a mixture of images and text. Display ads generally do not appear on search results pages, but on websites, forming part of the chosen advertiser network.

Remarketing: Remarketing or retargeting are banners that appear for the user after he visits a website or takes a certain action on a page. Here, the idea is to be remembered by people, taking up the hook with your sales funnel.

When visiting a certain website, for example, possibly more ads from that site will appear when you visit another domain that is part of the advertiser network.

Ads on social media: Just as there are ads in search results, those can also be displayed on social media. Facebook, which includes other media such as Instagram, has its own advertising network.

In this way, the network will display specific ads for a user according to their preferences, interests and profiles that they visit.

Each of the social media has different options for the distribution of the ads, from the most basic to hyper segmentation and that makes a difference in the performance of those ads, such as Facebook Ads.

Video Marketing: It is a Digital Marketing strategy that uses audiovisual material to convey a message. In other words, it is the practice of finding trends, creating emotional content, adapting it to different platforms and uploading videos as part of a Content Marketing strategy.

Platforms such as Instagram, Facebook and YouTube, for example, offer the possibility of doing live broadcasts, which allows generating interesting materials and making a connection with the public.

Local marketing: In a simple way, local digital marketing is all those actions that are carried out to spread a brand with strategies aimed at local segmentation. Its objective is to prioritize actions so that they attract people who live or walk close to the business. In the online environment this practice is carried out through geolocation resources such as beacon. This technology can be implemented in the aisles of physical stores to monitor those that generate the most interest, based on the approach mechanism of mobile devices.

Mobile Marketing: Mobile Marketing are all those promotional and dissemination actions that are specifically created for mobile devices such as phones and tablets. This type of marketing is especially relevant in a time where 80% of people use their phone to surf the Internet and 88% of users search for a business through their mobile, according to data from Adveischool.

And it is that it has advantages that make it more than attractive for any company:

advertising all day, every day;

direct communication with the target;

precise segmentation;

lower cost than mass marketing campaigns;

easy to measure results;

great reach and potential viralization, among others.

Advanced Web Ranking: A powerful on-line software dedicated to SEO capable of monitoring our website, tracking positions, creating reports, helping us choose keywords and much more. It also allows a 30-day trial version where we can get an idea of ​​its full potential.
Webceo: Another complete marketing tool focused on SEO positioning. With Webceo we can carry out audits of our website, analyze keywords, investigate our competitors or simply make follow-up reports. A tool that also allows us a free version; although that is quite limited.
Übersuggest: Powerful online tool that allows us to obtain hundreds of keyword suggestions. Ideal to inspire us in our posts or PPC campaigns.
Moz: Formerly known as Seomoz, it is a software specialized in SEO but that allows us to perform other functions within inbound marketing. One of the most prominent components of this inbound marketing tool is the ability to get quality external links for your website.
Ahrefs: Without a doubt the link monitoring tool par excellence. Ahrefs helps us discover the links that lead to our domain and our competition. A great help in our SEO strategy.
Semrush: Finally we have possibly the best SEO tool at the international level. This tool will allow us to study keywords, analyze the competition, compare several domains, follow keyword rankings and much more. Fully recommended to develop an SEO strategy.


Know the benefits of Digital Marketing for your business?

Digital Marketing is a type of Marketing focused on the digital world, that is, all the strategies that businesses use to attract customers and sell their products. If we analyze it in this way the word Marketing refers to market or marketing, if we are going to conceptualize we would say “Tools, platforms, technologies and digital strategies, used to build a brand on the internet and expand it throughout the digital world, to convert online users in clients loyal to our brand, constantly analyzing and measuring the indicators, to always stay at the forefront and competitive before changes in the digital market ”, it is easy to say, it sounds nice, but it really is hard and constant work to obtain tangible results.

A company with a well-defined Digital Marketing Plan, if executed correctly, will be able to achieve tangible results in a short time, since as its name indicates, the digital marketing planning of our business is carried out, we define, among other aspects, our Unique professional brand, our reason for being, vision, mission, our target market, our ideal client (towards whom we are going to direct our digital strategy), the media to be used, the budget and many more aspects. We provide the Marketing Plan free of charge to our clients, included in the service packages, we take it as part of our advice to entrepreneurs and small businesses, with which we commit 100% to their development and online evolution.

I have talked to you about some of the aspects of Digital Marketing, it is such a broad subject that we can dedicate hours to it, but the objective of our company is to relieve you of the stress that so much information can cause, so that you can lead your business to success, we consider The best way is to leave this issue in the hands of professionals and be able to dedicate 100% to your business, your products and services, if you lose time in other functions, you will not be able to manage your business properly.

Benefits we can number in the hundreds, I’m just going to summarize a few for you:

1- Increase in sales and income.

2- Increase in online popularity.

3- Increase in online reputation.

4- Users will be able to recognize your brand and consume your services on a regular basis, preferring your business over the competition.

5- Your active business, selling 24/7, 365 days a year.

6- Be known internationally and export your products and services easily.

7- Communication and constant feedback with your clients.

8- Strengthen ties and relationships with customers.

9- Implement new strategies easily, according to the trend of the digital market.

10- Be proactive and active in the digital world.

11- Always stay one step ahead of the competition.

12- Save time and money in less expensive digital strategies, unlike traditional media, which tend to have high costs.

13- Have control over expenses planning budgets in the Marketing Plan and its execution.

I could list more advantages, but I think it will not be necessary, you have the future of your business in your hands, make the right decision, the best investment is Digital Marketing, we can help you.